Hosted by TCCT Data Center, Manhattan Technology Improves Availability and Enables Expansion
BANGKOK
and ATLANTA, September 01, 2015 - ThaiBev , one of Asia’s largest beverage producers and the company
behind the world-famous Chang beer brand, has completed a multi-site implementation of Manhattan Associates,
Inc., (NASDAQ: MANH) Warehouse Management Solution (WMS) to support its global distribution operation.
The project was successfully delivered by a joint team from Manhattan, ThaiBev’s distributor arm Thai
Beverage Logistics, and Thailand’s Leading IT infrastructure and managed services partner T.C.C. Technology
Co., Ltd. (TCCT). The Manhattan solution, hosted at TCCT’s carrier neutral Data Center, has enabled ThaiBev
to improve service levels for its trade customers around the world and it can now fulfill customer orders
more profitably.
Manhattan’s solutions are enabling ThaiBev to deliver on its “2020 Vision” – a strategy underpinning
its expansion ambitions and which encompasses 5 business imperatives: Growth, Diversity, Brand, Reach
and Professionalism. Aligning with the “Reach” Imperative specifically, Manhattan’s technology has improved
product availability, putting more of ThaiBev’s brands within “Reach” of more consumers in Thailand and
across its international markets. The combination of world class software from Manhattan, hosting infrastructure
from TCCT, and TCCT’s intimate knowledge of ThaiBev’s business requirements has enabled ThaiBev to standardize
on its service capability and business approach locally and internationally.
Fully integrated with ThaiBev’s SAP ERP system and with the support of TCCT’s managed services
team, the Manhattan WMS has delivered benefits on a number of fronts:
► Improved stock visibility
► Reduced inventory coverage
requirements across multiple categories by up to 30 percent
► Improved inventory
turns by up to 40 percent
► Raised inventory accuracy levels to 99+ percent driving
significant productivity improvements in its distribution centers (DCs)
► Strengthened
brand loyalty among consumers which in turn is driving revenue growth.
Kosit Suksingha, senior
vice president at ThaiBev, commented, “In Thailand alone, Thai Beverage Logistics operates a supply network
comprising three regional DCs and a series of provincial warehouses. With Manhattan’s WMS technology
and with TCCT’s complementary hosting infrastructure, we have improved product availability for our trade
customers and are now able to fulfill customer orders within 24 hours of receiving the order. This means
consumers can enjoy their favorite beer, spirit or soft drink wherever they happen to be across the country
any day of the week, 365 days of the year. Manhattan’s technology is driving top line sales growth in
both our Thai business and our international operations while the supply chain process enhancements enabled
by Manhattan’s solutions are improving our operating margins.”
Richard Wright, general manager at Manhattan Associates, Southeast Asia, commented, “It’s great
to find ThaiBev’s beverage brands wherever I happen to be in the world, and I always feel a great sense
of pride knowing the role Manhattan’s solutions have played in getting those products there. We’re delighted
that ThaiBev is reaping the benefits of our solutions and we look forward to continuing our partnership
with ThaiBev and TCCT for many years to come.”
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